"I knew how to write content, but I had no expertise of writing website copy. It is hard to do it yourself when you don't have copywriting knowledge. I read some books but it's hard putting all the information together and convert that into website copy.
 
I loved Kirsten's pragmatic approach. My writing is stream-of-conscience work and I needed Kirsten's structure and thinking for writing precisely targeted copy.
 
Kirsten provided me with exactly what I wanted. Copy that delivers my message and stays current so that I don't have to worry about it.
 
When my business changed, I incorporated my coaching into my new business. It integrated seamlessly into my new brand because it reflected my personality. So, wherever I go, I can take my "personality" with me!
 
Working with Kirsten was great. She's very tenacious and strategic and got the content that she needed in my style and from my point of view. And all the time she found and overcame the roadblocks that diverted me.
 
I'd recommend working with Kirsten - she builds a story around your business and delivers on expectations."

Kathryn Sandford
Recruitment Consultant & Coach

"Before The Copywriting Lab, I was a fairly good blog writer since most of my clients asked for this service and I was able to practice quite often as a result. I also have a journalism degree and blog writing is very similar to feature writing for news publications. Nevertheless, my confidence was eventually shot down after a bad experience with a client left me reeling, and despite my confidence in writing blogs, I became very insecure about writing sales copy.  

I had attempted to write website copy at the request of two of my clients at the time. And although one project ended with fairly decent results, the other was a complete failure. The client was not happy and my confidence took a toll. I realized then that I could not in good conscience offer this service anymore until I’d mastered the art of copywriting.  

I knew that copywriting was more than just a nice story on the company page. It had a specific purpose, depending on the client and format, and if it was not fulfilling that purpose it was basically a fail. I was quite aware of this expectation, but I needed someone to explain exactly what I was doing wrong and how I could do it right. I am writer after all, not a sales person.

I was looking for an experienced copywriter to teach me the ropes. Someone who could give me honest feedback about my writing and explain the differences between the various types of copy. Someone who could teach me how to write sales pages, emails or social media posts that converted into sales.

I searched high and low for online classes and eventually stumbled across a copywriting class with Udemy. It was inexpensive and informative, but it still didn’t teach me anything I didn’t already know. Ironically, there was not much to choose from despite several companies desperately needing skilled copywriters. You’d think there’d be copywriting classes out the wazoo, chasing this trend. But no.

And most copywriters I spoke with were not willing to teach. Now I wonder if it was because they really didn’t know much about it themselves. They all said I would “learn along the way,” but I didn’t want to do that. I wanted to offer an exceptional service to my clients with the knowledge and skills necessary to exceed their expectations. I needed more than just the “philosophy” of copywriting. I needed hard core skills.

I needed a live person to work with me one-on-one and a support group to offer me feedback on my future projects. And, I needed them to stick with me throughout my copywriting career, not just a few projects. That’s exactly what I found at The Copywriting Lab.

I found Kirsten Back, founder and instructor at The Copywriting Lab in a Facebook group I happen to frequent. I read a comment she wrote about a copywriting class for business owners. Everything she said in that comment resonated with me and I was hooked. I reached out to her that day and the rest is history, as they say.

Kirsten spoke with me before the class started to ask what my specific goals and expectations were. I found this refreshing because I finally had the chance to explain my unique situation to someone who could really help me. No other copywriter seemed to be able to.

She knew exactly what I was looking for and even helped me sort it out in my head. She knew exactly what I wanted to say before I even knew what I was trying to say. She’s helped me promote my message effectively and hone in on the skills I really want to offer my clients.

She’s taught me about storytelling and basic human interaction that can be translated into highly effective sales copy. She even angled her classes to address my concerns. At least it felt like she did because she answered every one of my questions and cleared so many doubts for me. Her classed include several examples, analogies and opportunities to practice so there is no way you aren’t walking away a better writer than you started.

The Copywriting Lab has also given me access to a group of entrepreneurs offering useful feedback about my projects because they are in the same mindset as my clients. They are the business owners and CEOs I target.

Since taking the class, my mindset has also completely changed. I feel better about the results I can present to future clients. I still need to practice, but I know I have an amazing teacher and group of professionals always available to help me should I get stuck. I am much more confident about offering copywriting services to clients now and offer it to everyone with complete self-assurance.

Shortly after completing the program, I acquired a new client who wanted me to promote his book solely through copywriting efforts on social media.

Normally, I wouldn’t have accepted this job because I wouldn’t have known the first thing about social selling. But since The Copywriting Lab and Kirsten Back, I can honestly say I’m capable of delivering first-class results.

I am no longer just a blog writer or ghost writer. I am a copywriter with the skills needed to deliver profitable outcomes. I’ve since been able to add a completely new revenue stream to my repertoire and this never would have been possible without Kirsten and The Copywriting Lab. I highly recommend her class if you are looking to bring in more sales through your writing."

Veronica Murillo Panagiotou
Journalist & Copywriter

"I have been trying to build a business for several years now as a side hustle. I tried to learn everything possible related to marketing and sales. At first, I tried everything on my own through free resources people offered. But that only got me that far.

So, I started to invest and paid for courses. But even those only got me this far and business just didn't want to take off. I started to become desperate and thought about giving up.

But then I met Kirsten. There was one component in the entire equation that I completely ignored: my copy!

I started to see where I got it all wrong: You can know everything you want about marketing and sales, but it won't help you if you can't communicate what you want to say.
I had no voice, I didn't know who I was talking to and generic scripts just didn't work as much as I had wished they would.

It was time to find my unique voice, learn what to say how when and where.
Kirsten’s course is hands down the best course I have ever taken. She absolutely over-delivers.
I learned so much more than just copywriting in her course. I learned about my ideal customer, my own mindset and branding and so much more. All things that are necessary in order to write a copy that speaks to your ideal client - you will find it in this course!
If I had taken her course before all the others, I could have saved months of learning, spent the time on my family and launching my business instead - and saved the money to invest in something else.

 Kirsten absolutely knows what she is talking about and not only that - she really cares about her clients. She went out of her way to help me attain my goals and I'll be forever thankful to her and her course! I'm now filled with confidence and know exactly what I have to do in order to write the perfect copy that will attract the right clients to my business. Thanks so much for everything, Kirsten! You are the best!"

Svenja Muller
Pre-School Teacher & Coach